tag:blogger.com,1999:blog-5968355124473522212.post644656041363249621..comments2024-03-26T19:42:51.465+02:00Comments on Nibble Stew: Meson manual sales numbers and a profitability estimateJussihttp://www.blogger.com/profile/03370287682352908292noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5968355124473522212.post-90094425648143678272020-03-02T16:22:29.655+02:002020-03-02T16:22:29.655+02:00Are you aware that your website is in finish? I se...Are you aware that your website is in finish? I see buttons like "Kirjaudu uios" and "Julkaise".Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5968355124473522212.post-71780056018611228692020-03-02T14:07:46.062+02:002020-03-02T14:07:46.062+02:00According to this page you only get 70% if your bo...According to this page you only get 70% if your book costs less than $9.99 (and even then there are extra delivery fees):<br /><br />https://www.authorimprints.com/amazon-kdp-royalty-pricing/<br /><br />Otherwise you get 30%.Jussihttps://www.blogger.com/profile/03370287682352908292noreply@blogger.comtag:blogger.com,1999:blog-5968355124473522212.post-74155874137426411602020-03-02T13:44:43.659+02:002020-03-02T13:44:43.659+02:00Books are hard business, I've been in it. Unle...Books are hard business, I've been in it. Unless you write a bestseller it's a success if you cover your costs.<br />BTW have you considered converting the book to ebook and selling it e.g. through Amazon? They take 30% of the revenue, but they expose you to a much larger audience.Anonymoushttps://www.blogger.com/profile/14726972112123865556noreply@blogger.comtag:blogger.com,1999:blog-5968355124473522212.post-32947739063086810582020-03-02T13:13:08.176+02:002020-03-02T13:13:08.176+02:00Hi! Thanks for your post and some mind sharing. Fo...Hi! Thanks for your post and some mind sharing. For KPIs - too=)).<br /><br />I'm not currently working with Meson but I know small things about digital marketing. <br /><br />Your case - it's case not about advertisement and solid marketers on outsorce. You have no budget for it. So you should get it on your hands.<br /><br />About "only real chance is to get visibility on some news media" - it's bullshit. You no need at this stage some media. From media in this case you will get a lot of cold leads. More views != more byers.<br /><br />Advertising might work, but the downsides include a) it costs more money and b) the target audience for a programming manual is the set of people who are the most likely to use ad blockers or otherwise ignore online ads (I have never bought anything based on an ad I have seen online)." - advertising is an instrument which means what you have marketing budget and marketing plan.<br /><br />As I understood at this point you have no marketing plan at all.<br /><br />So if it siutable I'm sharing my vision for you. It may be help.<br /><br />1. Define your target audience and define persona models of your users. Persona model give you understating where you target audience (some facebook groups, telegram, medium and so on) and which it need<br /><br />2. Use marketing instruments (GTM, google analytics) and write all your content with UTM tags. I checked your site - you have no it. At this stage - just install it on your site.<br /><br />3. Start inbound marketing activities. Why? Because you have no budget, but you know your audience, you may create useful content. Check out hubspot course "Inbound marketing". In short - you should write content for your blog or for other platforms with useful content with links to your book/site. There is ACD framework for this. You can google it.<br /><br />4. Distribute your content by free channels and channels with minimal cost (facebook groups, linkedin, tekegram and so on). It's free. In "minimal cost" I mean somethink like referral programs (share it and get free)<br /><br />5. Get feedback and calc KPIs again again and again. Over all your distribution channels.<br /><br />6. And only after some metrics you can start think about advertisement, retargeting and so on.<br /><br /><br />At this time I think you should create some backbone for your marketing:<br />1. Install GTM/GA<br />2. Create UTM tags for sharing<br />3. Create persona models<br />4. Collect facebook/linkedin/reddit/telegram groups in which you can share it<br />5. Start pushing only link to your book<br /><br />And only after this you can start inbound marketing activities which should increase your organic searches hit and wides your first level CJM.<br /><br />If you have any questions - welcome to telegram @danilborchevkinDanil Borchevkinhttps://www.blogger.com/profile/03671011469321802689noreply@blogger.com